Email marketing is the use of email to promote a product or service, build relationships with customers, or drive engagement and conversions. It involves sending targeted, relevant messages to a list of subscribers who have opted-in to receive communications from your business.
The goal of email marketing is to build a relationship with your audience, promote your brand, and drive sales and revenue through the use of compelling offers, valuable content, and effective call-to-actions.
Email marketing is an effective way to reach a large audience with a personalized message, and it is often more cost-effective and measurable than other forms of marketing.
Email marketing is still alive and well! If there is one reason to start using email marketing, it is this: You can expect a $42 return on investment for every $1 spent on email marketing. That’s a 4,200% return on investment, people!!!
Email marketing is definitely not something you want to ignore, so I put together a quick little guide on how to use email marketing to make money.
Continue reading to learn how to build your list, what kinds of emails to send, and how to segment your audience to (potentially) increase your revenue by up to 760%!!!
How to build your email marketing list
All you need to start building your list is an email service provider, an opt-in form, and an incentive to sign up. Here are some ideas on where you can place your opt-in forms & what incentives you can offer to your audience.
Opt-in forms:
- Pop-up offer on home page
- Footer opt-in
- Announcement bar opt-in
- Customer checkout
- Landing page
Incentives:
- Discount code
- Giveaway/contests
- Free guide or lookbook
- First access to new products, top trends, etc via newsletter
Types of emails to send
Welcome emails – build relationships with subscribers
Welcome emails have an average of 4x the open rate and 5x the click-through rate of a standard email marketing campaign.
Promotional emails – encourage subscribers to make a purchase
- offer emails
- upsell emails
- cross-sell emails
- abandoned cart emails
Engagement emails – keep your subscribers engaged and your brand top of mind
- newsletter emails
- educational emails
- customer loyalty emails
How to use email marketing to increase sales
1. Segment your audience
This means dividing your email list into smaller groups based on common characteristics, such as location, buying behavior, or preferences. By sending targeted messages and offers to each group, you can increase relevance and engagement, and ultimately drive more sales.
Types of email segments you can create:
- demographic
- sign-up source
- engagement
- interests & preferences
- recommended products
- abandoned carts
- purchase history
- purchase amount & basket size
- inactive customers
2. Personalize your emails
By using information such as the recipient’s name, previous purchase history, or other personal details, you can create a more personalized connection with each individual. This will increase the chances of them opening, reading, and engaging with your email.
3. Offer valuable content
By providing educational or entertaining content that aligns with the recipient’s interests, you can establish yourself as a trusted resource and build a relationship with your audience. This will also increase the chances of them forwarding your emails to others and spreading the word about your business.
4. Create urgency and scarcity
Urgency and scarcity are powerful motivators. By using language and imagery that highlights limited-time offers or limited availability, you can encourage your subscribers to take action more quickly.
5. Use eye-catching subject lines and visuals
With so many emails being sent each day, it’s important to make sure your emails stand out. By using attention-grabbing subject lines and relevant images, you can increase the chances of your emails being opened and read.
6. Optimize for mobile
With more and more people accessing emails on their mobile devices, it’s important to make sure your emails are optimized for small screens. This includes using a responsive design, large text, and clear calls-to-action.
7. A/B test your campaigns
A/B testing is the process of testing two or more variations of an email to see which performs best. By continuously testing different elements of your emails, such as subject lines, images, or calls-to-action, you can improve your overall email marketing performance.
8. Provide a clear call-to-action
A clear and specific call-to-action (CTA) is essential in any email marketing campaign. By telling your subscribers exactly what you want them to do, you can increase the chances of them taking action and making a purchase.
9. Track and analyze results
By using email marketing analytics tools, you can track the success of your campaigns and see how your subscribers are engaging with your emails. This information can help you identify areas for improvement, adjust your future campaigns accordingly, and ultimately drive more sales.
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